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UX Project Part 2

UX Project Start to Finish (Part 2): Cluster Your Findings.

(If you haven’t read Part 1 yet, it’s probably better to start here)

Ok, so we’ve finished talking to our potential users and we’ve taken notes, maybe some recordings and have our surveys and diaries. Now it’s time to get that data in order so we can start figuring out what kind of a product we’re going to make.

Write all motivations and behaviours on Post-it notes

The easiest way to do this is to take one participant’s notes at a time and start how they THINK, FEEL and BEHAVE on Post-It notes.

Here’s an example of how some of these Post-its might look for this particular project:

“WANTS TO LEARN MORE”
“WANTS TO KEEP UP WITH CURRENT EDUCATION”
“NO TIME TO READ BOOKS”
“BOOKS OFTEN TOO MUCH DETAIL, LOOKS FOR SUMMARY”
“LISTENS TO PODCASTS DAILY”
“FEELS GUILTY WHEN BOOKS GO UNFINISHED”
“FEELS OVERWHELMED BY AMOUNT OF THINGS TO LEARN”
“NO TIME TO DO ONLINE COURSES”
“LISTENS TO AUDIOBOOKS WHILE ON BIKE”
“BUYS MORE BOOKS TO FEEL GOOD”

You get the point, just write everything down, you might end up with about 50 (in some projects 100s) Post-its lying around a table like this:

Postits UX Project

Just for reference, here’s what a larger project would look like (that’s me on the right, with the glasses, weirdly sucking in my lips…):

UX Project Post its

So what do you do with them?

Cluster/Group the Post-it notes

Now you need to start grouping these notes on a large surface like a whiteboard, a wall, or a large piece of cardboard. Clustering (or grouping) is simply putting post-its that relate to similar things together.

(There is an extra step in-between here where you combine similar post-its in to single “grouped observation” but let’s skip that for now, for simplicity)

For example, in the last example we could start grouping post-its like this:

BOOKS:
“NO TIME TO READ BOOKS”
“BOOKS OFTEN TOO MUCH DETAIL, LOOKS FOR SUMMARY”
“BUYS MORE BOOKS TO FEEL GOOD”

PODCASTS/AUDIOBOOKS:
“LISTENS TO AUDIOBOOKS WHILE ON BIKE”
“LISTENS TO PODCASTS DAILY”

GUILT/STRESS:
“FEELS OVERWHELMED BY AMOUNT OF THINGS TO LEARN”
“NO TIME TO READ BOOKS”
“FEELS GUILTY WHEN BOOKS GO UNFINISHED”

Here’s how that could look:

UX Postits

Keep in mind, this is a simplified version of a what a full-on UX project would look like. Here’s just a quick example of what a whiteboard might look like during a larger session:UX Project Postits

Depending on the agency, company or specific person you work with, how this looks can vary wildly. Some like messy clusters, some prefer vertical stacks of post-its. To be honest, it doesn’t matter, just make sure the separation between groups is clearly defined.

Great! Now take a picture of your magnificent creation and don’t loose it, because later on, we’re going to be using this information to come up with solutions and features for our app!

Before that though, let’s use what we’ve learned about our potential users to create some quick personas.

Got Questions?

I’m putting together a Q&A video for every part of this series. If you have a question, just ask me in the comments below or  on twitter: @jicecream

Part 3 is coming very soon, if you want to be notified when it’s ready just add yourself to the mailing list below if you haven’t already.



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