Ok, so we’ve finished talking to our potential users and we’ve taken notes, maybe some recordings and have our surveys and diaries. Now it’s time to get that data in order so we can start figuring out what kind of a product we’re going to make.
Write all motivations and behaviours on Post-it notes
The easiest way to do this is to take one participant’s notes at a time and start how they THINK, FEEL and BEHAVE on Post-It notes.
Here’s an example of how some of these Post-its might look for this particular project:“WANTS TO LEARN MORE”
“WANTS TO KEEP UP WITH CURRENT EDUCATION”
“NO TIME TO READ BOOKS”
“BOOKS OFTEN TOO MUCH DETAIL, LOOKS FOR SUMMARY”
“LISTENS TO PODCASTS DAILY”
“FEELS GUILTY WHEN BOOKS GO UNFINISHED”
“FEELS OVERWHELMED BY AMOUNT OF THINGS TO LEARN”
“NO TIME TO DO ONLINE COURSES”
“LISTENS TO AUDIOBOOKS WHILE ON BIKE”
“BUYS MORE BOOKS TO FEEL GOOD”
You get the point, just write everything down, you might end up with about 50 (in some projects 100s) Post-its lying around a table like this: